parameters related to expenses and time losses come into play. There was no
dedicated tool until now but Reech has just launched the 1st ROI Calculator of Influence
Marketing . To fully understand the interest of such a tool, I suggest you discover this
exchange with Guillaume Doki-Thonon , Co-Founder and CEO of Reech.
What are the challenges associated with measuring the profitability of influence?
When we talk about the profitability of influencer marketing, we must distinguish two subjects:
– The ROI of the campaigns themselves;
– The ROI generated by the adoption of a technological solution for influencer marketing, which optimizes performance, saves time, and money.
Regarding the first subject, influence remains a recent communication lever for brands. Compared to more traditional levers, brands need to have more proof of its effectiveness. We are talking here about factual elements on the profitability of influencer marketing.
If influencer marketing has demonstrated its power in recent years, its performance still needs to be demonstrated. Those in charge of influence want concrete information to present it or even convince their hierarchy of its relevance and motivate internal teams to integrate it into the marketing mix. This is also why we undertook to summarize the KPIs of influencer marketing last year.
Influencer marketing is becoming gambling data brazil increasingly important for advertisers. Many
people within an organization may be required to work
directly with influencers. An organization that is not equipped with a good work tool, decision support and that does not have access to reliable data can quickly make mistakes, waste time and money.
To meet market expectations, Reech is today launching a dedicated tool
: the ROI Calculator, what is it in 2 words?
The ROI Calculator is a tool designed to help companies that are already advanced in their
influence strategy to become aware of the impact that
a technological solution can have, both on the time spent by their teams and on their budget.
Depending on the degree of influence activity, it is possible to have a return on investment at
several levels. By discussing with our clients, since 2015, on their
influence marketing practices, we have identified 11 pillars of optimization. This involves, among other things, helping them estimate the man-time that their teams or their agency spend today looking for the right influencers for their campaign VS the time spent equipping themselves with technology, etc.
What are these 11 elements to take into account when calculating ROI?
1. Agency Management : Better manage the agency that the brand works with in order to achieve
better performance.
2. Influencer Negotiation Power : This is the evaluation of the influencer's performance
to optimize the negotiation with them, directly or via an agency.
3. Fraud Avoidance : This is the evaluation of the budget saved by only collaborating with
influencers whose audience authenticity has been verified.
4. Better Targeting of audience : How to have better psycho-
sociodemographic data on the audience to better target it.
5. Team Efficiency Qualification : Know how to estimate the time spent by your employees, the
real cost of an employee per hour.
6. Team Efficiency Legal : Know how to optimize the management of influencer contracts.
7. Team Efficiency Payment : This is the optimization of the influencer payment process
.
8. Team Efficiency listening
: This is the measurement of the savings made on influencer research .
9. Team Efficiency Reporting : This is the estimation of the time saved thanks to the automation
of activity reporting.
10. IT Integration : what a unified solution VS interconnected apps bring for all
Influence needs.
11. Amplification : How to optimize the performance of influencer content by
including content sponsorship (amplification).
After a user completes the ROI Calculator, an automatic calculation is
generated: the amount corresponds to the return on investment that an influence solution represents for their organization.
It is an automated and free tool for agencies and advertisers. Four
Reech experts are trained in the use of
