These are all those tangible and netherlands telegram data intangible assets , perceived by consumers and/or the public and which translate into positive or negative experiences, thus creating a mental positioning map of your brand in relation to others and in which you are interested in being well positioned. In this article we explain what you need to know about this concept and how to apply it.
What is brand equity?
Brand equity is the perceived added brand value of your company, derived from the perceived quality of our products or services, the customer experience in interacting with our company and the corporate reputation perceived by our target audience and the general public.
This perceived value would be the result of the branding and corporate image actions carried out up to that point. It is vitally important that the resulting value is positive, since your company's financial results depend on it.
Benefits of a positive brand equity
A strong brand reputation implies new growth opportunities, increased profitability and a clear competitive advantage , since the consumer will be willing to pay more or less for our products, depending on whether our reputation is positive or negative.
In addition, it is a very useful reinforcement when we want to enter new business areas, or when negotiating conditions with suppliers, in the case of having a strong position in the market.
