Check out the FAQs in your industry
Before you start designing web content, do some research on PAA, other search engines and in general also on industry forums: it will be of great help to enrich the structure of your web content.
Respond effectively to users' interests
By effectively answering the questions people ask on Google, forums, and other online search engines, your content becomes more targeted and can be a better source for Google snippets.
By developing new content that answers the questions people ask Google, you ensure relevance to your audience.
Adapt existing content to user interests
Develop FAQ sections on your web pages, this way netherlands whatsapp mobile phone number list you will always address certain topics and subtopics in your pages in Q&A mode, which can be easily exploited by Google – as well as by users – in PAA forms.
The benefits of using the “people also asked” box
Greater visibility
First and perhaps most obvious, the “People Also Ask” section expands – albeit slightly – the visibility of your content.
This gives users another opportunity to interact with your website, beyond any classic links already present in search results.
Keep in mind that once you select content for a specific question, it will always reference that resource (i.e. your website!), even if users don’t necessarily click through to the in-depth site .
Optimizing your position in this box gives you an extra chance in the Google SERP: if your content appears in these boxes as part of a query search, users have two chances to click on your link.
Drive future content creation
One reason to take advantage of this box is to use related questions to help you develop new content ideas that will appeal to your audience.
The People Also Ask tool therefore also offers a way to discover what people want to know, guiding you in the process of creating new content ( also for social media , potentially).
In short, the “people also asked” boxes are useful for many reasons: beyond the obvious usefulness for users, they represent an opportunity for those who manage sites and blogs , in terms of authority, click-through rate, conversions (sales, leads, etc.), brand awareness with respect to the target audience you want to reach, but also of in-depth analysis of the specific and detailed interests of the target users…
