Dynamic content allows you to customize certain aspects of an email such as text, graphics, or calls to action based on the type of recipient.
Email marketing is constantly evolving.
In 1978, Gary Thuerk, marketing manager at Digital Equipment Corp, sent the first mass commercial email to 400 potential buyers.
The people who received it were nothing short afghanistan whatsapp number data 5 million of surprised: this was something that had never been seen before, and that single email went on to generate $13 million in sales.
The campaign was so successful that all other companies started to realize the revenue potential of email marketing.
Over 40 years later, email marketing is still one of the most effective channels for promoting a business. In fact, every dollar spent on email marketing generates a profit of approximately $36 .
But today’s email world is different than it was in the past. Consumers are exposed to daily messages from their favorite brands (and more), and their inboxes are constantly flooded with emails. That’s why they often ignore your communications, leading to extremely low open rates for your business.
If you want to increase your email open rate, it's time to ditch the old, generic emails you've been using. How? Simply put, personalize your emails .
Just as Gary Thuerk's first mass email managed to generate millions of sales, the first personalized emails showed companies their incredible potential.
Today, you can leverage different tools and strategies to personalize your emails. For example, you can use dynamic content (or conditional content). In this article, you will learn how to use dynamic content in email marketing and look at some real-world examples of conditional content.
What are the benefits of dynamic content in emails?
Dynamic content in emails adds value to your email marketing strategy by ensuring contacts see exactly the information they need.
With more relevant content, you can increase the effectiveness of your email campaigns.
Here are three benefits you can get by inserting dynamic content into your emails:
1. Improve customer experience
Customer experience statistics show that putting consumers first is key.
Dynamic content in emails offers a valuable opportunity to cater to the needs of each individual. You can personalize the content of your emails to reflect your customers’ geographic location, interests, or past purchases.
2. Save precious time
Dynamic content in emails helps your team create personalized experiences at scale. Say goodbye to creating separate email marketing campaigns for each of your audience segments.
Instead of creating a separate email to communicate with your leads, customers, and spokespeople, you can develop a single email and modify its content based on your recipients. This type of automation saves you valuable time that you can dedicate to your strategy, and that would otherwise be wasted on repetitive tasks.
3. Increase campaign engagement
Consumers prefer to interact with content created specifically for them.
Dynamic content in emails increases the likelihood that your audience will want to open your emails and take action. More engagement means more opportunities to build relationships and sell products.
