The use of the Internet and social networks has grown by leaps and bounds in recent years and, therefore, digital marketing agencies have become indispensable for implementing chairman email list the processes that lead brands to achieve their objectives (reach, positioning, sales, etc.). The demand for online marketing services today is extremely high.
Table of Contents
What is online marketing and what does a specialized agency do?
The importance of choosing a good online marketing agency
But… How can an online marketing agency help you?
What services does an online marketing agency offer?
Strategy
Catchment
Conversion
Loyalty
Measurement
Some tips for choosing the right online marketing agency
What is online marketing and what does a specialized agency do?
Online marketing has its origins in the massive use of the Internet. When we talk about digital marketing , we are referring to actions and strategies that use the Internet as a support and tool, digital devices and online platforms to promote, sell or communicate.
To begin talking about online marketing agencies, we will make a first approximation to their definition, saying that they are businesses trained to meet the online marketing needs of their clients, offering short, medium and long-term solutions , so that they can meet the objectives of the business (agency client) in the online world.
In other words, an online marketing agency is a company that has the knowledge and experience to execute digital marketing strategies that will help the brand grow, increase sales, and foster and improve the relationship with the target audience. All of this, with the help of various tools, processes and strategies framed within online advertising that we will discuss later.
The importance of choosing a good online marketing agency
One mistake many companies make is to underestimate the complexity of digital marketing actions . This is because many of the online marketing tools used in this field are seemingly simple. Many people today can write an article, make a post on social media, publish a paid advertisement on search engines, etc.
Faced with this fact, many businesses delegate these functions to professionals who do not have sufficient knowledge to ensure that these actions translate into results. Achieving objectives in digital marketing is based on understanding the intricacies and idiosyncrasies of each online channel, and using this knowledge to apply the appropriate actions that lead to achieving the proposed business objectives, whether in marketing strategies for companies in the B2B or B2C sectors .
Through digital marketing, communication must be carried out strategically, with a specific purpose or objective , such as reaching potential customers and converting them into loyal customers of the brand, or revealing its unique advantages in relation to the competition. Therefore, comprehensive strategic planning is needed to achieve the objectives defined by the client.
In addition to this, as we have said before, we need experienced professionals in each of the digital marketing fields. Online marketing agencies have qualified and certified teams that can, first of all, determine what the client needs based on their objectives, which will be the basis on which to choose how, where and when the online marketing actions will be executed.
These objectives must be coherent, realistic and measurable . They can be set in the short, medium and long term.
An example of an action that a brand can consider is to increase sales volume. One of the actions that can be carried out is to increase traffic in an awareness phase, so that in a second phase the generation of leads can be increased to obtain a larger base, and in a third phase, get X% of those leads to become customers, increasing online sales by X%.
A crude and simple example, but in our opinion it clearly illustrates what can be required from an online marketing agency .
But… How can an online marketing agency help you?
The way in which marketing is involved in companies can be through the hiring of external agencies or professionals or through the company's internal marketing department. The convenience of one or another way of having marketing solutions will depend on the particular needs of each business.
However, the online environment is extremely competitive. Our reach is much greater, but so is the number of competitors. Therefore, it is more difficult to differentiate and stand out . If we do not have a sufficiently complete and specialized internal team, it is best to choose an online marketing agency.
Furthermore, we must not only have qualified experts in each of our online needs, but there must also be proper coordination and correlation between the different actions to be carried out. Online marketing actions feed off each other: content marketing influences SEO positioning, Social Ads influences reputation, web design influences conversion, to name a few examples.
For this reason, it is important to have a strategy, an overall vision and coordination between the different actions. The comprehensive services offered by online marketing agencies facilitate this.
