The Centrality of Content in Modern Marketing
From what has been said so far, it is not surprising that the production belgium telegram data of (valuable) content is a key element of the Marketing Automation projects with which Digital360 Hub creates commercial opportunities for Italian tech companies. In these projects, in fact , everything is part of the content: whether it is a blog post, a newspaper article for a Digital360 Network newspaper, a White Paper , an infographic or a video interview, the success of the project depends largely on the quantity, but above all on the quality of the content produced , which is then directed to the right target through the most suitable channel , which goes from the company blog to the newspaper, up to the social channels . Without valuable content, the entire subsequent part of the Marketing Automation funnel would be greatly weakened .
Are you looking for a job as a Content Writer? Find out if you qualify
If you are looking for work as a Content Writer, we are happy to evaluate your application. Sometimes the only “problem”, if we can call it that, is understanding whether your profile and your experience actually make you a Content Writer , which being a modern job that has become famous on the web has a strong journalistic component (brand journalism ), but also elements of copywriting , creative writing, persuasive and in any case subject to the dynamics characteristic of the web (SEO copywriting ).
Let's see in detail the essential requirements to be part of the Digital360 Content Factory and thus contribute to the best possible communication for Italian tech companies.
Journalistic experience
Even if the Content Writer is a “hybrid” profession, the journalistic component remains its indisputable pillar . The ability to tell stories that attract the target audience and differentiate themselves from the shapeless mass of content present on the web is the starting point from which all successful projects develop . In B2B Content Marketing , in fact, each content is addressed to a certain corporate figure such as CEO, CIO, CFO , CISO, IT manager and Facility Manager: knowledge of their roles within the company organization, of the needs, strategies, pains and necessities of the moment is essential to design tailor-made content that attracts and creates engagement with the target audience they are addressed to. This is the real secret: being able to create original content that is liked, in-depth enough and that touches the chords of the buyer persona they are addressing. Experience in newspaper editorial offices not only as an author but also as an editor is a significant asset since it helps to correctly adapt the content to its objective .
