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We all know that search engine marketing and email marketing are two different channels of generating leads. But what if they could work together? While search engine marketing uses strategies and tactics to increase visibility and traffic on a website through search engine results pages, email marketing involves sending emails to existing or potential customers to build relationships and encourage engagement with a brand or product.


Both options are great for attracting potential customers and converting venezuela mobile phone numbers database them into valuable leads. But what if there was a way to combine the two channels into one powerful lead generation machine? If you’re looking for a way to combine them, here are the steps. 1. Create a Lead Magnet With a lead magnet, you can give away something of value in exchange for your prospect’s contact information.



This way, people who need help can opt in to receive the free guide from your email list and then provide their contact information so you can contact them later. Image Source: HubSpot The first step is to create a lead magnet that offers something valuable. This could be an e-book, checklist, or video series where you show people how to solve a problem they are facing.