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Loyalty programs are a hallmark of modern business , and companies that don’t use this resource are unfortunately behind the times and have to race against time to implement them. Nowadays, with fierce competition and new brands emerging all the time, the customer is a precious asset that must be treated as such.
Loyalty programs depend on the business
There are several types of loyalty programs that will depend on the business india email list segment. Loyalty programs are one of the marketing strategies to make the same customer come back whenever they need to. These programs can always be adapted to the needs of customers and also of the business.
This loyalty is the guarantee of a lasting and more genuine relationship. Generally, a program will work through the accumulation of points that entitle you to rewards. It works mainly because consumers like to feel that they are making the most of their resources and that choosing a particular company is the best solution to their problems with an excellent cost/benefit ratio.
If there is an exchange between business and customer, in addition to the exchange of material resources, a relationship is created, which in many cases is of immeasurable value, as it involves feelings. It is necessary to give first and then receive, and with small gifts, customers are much more likely to return. Today, one of the biggest difficulties for companies around the world is to retain customers, which is also considered the main reason why businesses fail and close, which is why marketing in this area is essential. Below we show 5 examples here in Portugal.
Examples of companies with loyalty programs in Portugal
In Portugal, several companies are already using these marketing strategies, whether national or multinational. The large Sephora is an example, with its loyalty card, which has three levels of customer differentiation: it is possible to: accumulate points to exchange for products, receive free samples, have free delivery, gift-wrap packages, free returns, and exchange points for products.
Starbucks also offers a program that gives early access to product launches, free drinks on your birthday, free espresso shots, and free espresso with the purchase of a package of coffee – in addition to accumulating points for drink exchanges.
Another company is Betway Casino , with an exclusive benefits program called Betway Plus for customers considered VIPs. In this program, customers will have the chance to win more prizes in games, participate in closed tournaments with other VIP players, be able to withdraw money more quickly, and participate in exclusive events.
Tap Air Portugal could not be left out, since the mileage program is practically an obligation within airlines. Recently, its program has undergone some changes, and today, in addition to granting the right to miles, they can also be exchanged for flight upgrades, hotel stays, car rental services, and can even be transferred to other people and also to charitable institutions.
Finally, Lojas Celeiro has also created a customer card to strengthen its position in the healthy food market, which is growing and becoming quite competitive worldwide. The card entitles customers to points, in some cases double points, and also gives them access to exclusive promotions in physical stores.
Advantages for customers and entrepreneurs
It is clear that customers only benefit from the loyalty program, since they receive much more for the same investment . For business owners, the loyalty program is a way to create a group of people who are loyal to the brand, who understand it and who can help it grow.
These customers should be monitored very carefully and their opinions taken seriously. Giving away “free resources” is by no means an additional expense for the company, but rather a way to use its resources more intelligently.
Old customers are happy and new customers are also attracted. The brand starts to earn more than just customers, but also “advocates”, that is, people who will support the brand in public places without being paid for it.
And today, that’s what each of your customers should become.
