A story must have a plot. How to build it in an interesting way that affects us emotionally is a topic for another, longer article. However, it is worth taking a cue from books and films (whose plots drew us in, of course!). The content should be rather short. So that the recipient can read it during a coffee break, between one meeting and another. The content can also be divided into fragments, for example in the form of a newsletter.
Remember, however, that the most important thing country code +81,japan phone numbers in storytelling is the goal. You should start by choosing it before you even start writing. If you want to sell your product, the content of your story should encourage people to buy it.
Storytelling examples
Allegro – an ad that moves
Good examples of advertising and business narratives are the aforementioned giants. Allegro, headquartered in Poznań and involved in e-commerce (online trading), decided to create ads that would move people. Some of them were released during the pre-holiday period. The brand not only brought tears to many viewers with them. It also showed that shopping can have a positive connotation. Comments under the videos praised the content and message of the ads. It is worth noting that every observer was perfectly aware that this was not a true story. However, it was a narrative that was so moving and reached people that it achieved considerable success.
Paweł Tkaczyk – telling stories
Storytelling is not just for companies with a big budget, ready to hire a scriptwriter, director, actors and a film crew. The universality of marketing narrative allows it to be used on a smaller scale as well. It is worth taking a look at the content published by Paweł Tkaczyk. On his blog, in the about me tab, we can find:
"Hi, my name is Paweł Tkaczyk and I make my living telling stories."
Paweł Tkaczyk navigates between the story and the facts he intends to convey to the reader. We come to his site looking for facts. However, it is the story that catches his attention. His articles and descriptions stand out from the rest. They contain the answers the reader was looking for, and additionally build trust and engagement in the recipient.
"A broken Coca-Cola bottle lying on the street is still recognizable as a Coca-Cola bottle. The same should be true for your Instagram post. If I take a screenshot and post it on my profile or pin it to a Pinterest board, it should still be identified as your post."
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Ikea – take care of the environment
It is also worth paying attention to the marketing narrative of the Dutch company. IKEA does not only produce furniture and home products. Thanks to its innovative approach, it is also an advisor on interior design. Many customers visit Swedish stores looking for inspiration. The CSR fair is the largest event in Poland dedicated to social responsibility in business. It was during this fair that IKEA decided to talk about the examples it takes regarding its impact on a sustainable environment. The furniture manufacturer's advertising campaigns also refer to caring for our future. In this way, they show us that by buying IKEA products, we care for the earth.
