Why is this important? Because, as a Harvard Business Review report points out, keeping a customer is 5 to 25 times cheaper than acquiring a new one — consequently, increasing customer retention rates by 5% can lead to a profit increase of up to 95% , according to an article by Bain & Company. This is one of the reasons why Email Marketing is one of the most popular forms of digital marketing.profitable : according to the most recent “Marketer Email Tracker” study, for every €1.15 of investment, a return of €48.19 is expected – an ROI that has grown exponentially over the last few years and is expected to continue increasing.
New audiences
Email marketing is not only useful for communicating with existing mexico whatsapp number data 5 million customers: it also allows you to reach new audiences . Email campaigns and potential subscriber benefits encourage users to share their personal information with you , thus growing your network of contacts. With CTA (Call-To-Action) buttons, you also generate much more traffic on your website and can redirect customers to your social media profiles .
If you are working on your social media presence, you may also be interested in reading: How to publish images and videos on your social networks correctly?
One of the pillars of the effectiveness of Email Marketing is that it allows you to organize your leads into segments and personalize the messages and content of your campaigns based on the characteristics you consider relevant to your business: a report by New Yes Lifecycle Marketing finds that emails with specific interest get more engagement , and those with personalized subject lines double the opening rates .
However, not all customers prefer the same type of messages. Another advantage of email marketing is that it allows you to create different versions of the same email, check which formats work best with your audience or with each segment and apply immediate changes to your campaigns .
