One of the brands that has pioneered the use of the Metaverse for advertising is IKEA. The Swedish furniture company has developed a virtual reality app called “IKEA VR Experience” that allows customers to explore a variety of virtual home environments and experiment with different furniture and decorations . Customers can freely move around these environments, and can also use a controller to interact with the furniture and accessories. In addition to granting them an innovative experience, this app allows list of malta whatsapp phone numbers them to get a more concrete idea of what the furniture would look like in their own home .
Another brand that has embraced the Metaverse in marketing is Coca-Cola. The company has created a virtual reality experience called “The Coca-Cola Zero Sugar VR Game,” in which users can immerse themselves in a virtual world where they must overcome adventures and challenges, interacting with characters and scenarios and with the chance to win virtual rewards in various games. This experience allows Coca-Cola to connect with its customers in a fun and exciting way, and also to promote its products subliminally .
The fashion industry is where more companies are designing advertising strategies for the Metaverse. H&M has developed a virtual reality app called “H&M Virtual Catwalk” that allows users to explore a variety of virtual fashion shows where they can freely move around and experiment with different garments thanks to a controller. Gucci, on the other hand, created a virtual garden on the Roblox gaming platform that recreates the immersive traveling exhibition “Gucci Garden Archetypes” , where users can purchase virtual clothing and other pieces.
