Further reading: How A/B Testing Your Email Subject Line Can Boost Your Open Rates
How to add a preheader to your email campaign
Email marketing software makes it easy to customize your campaigns’ preheader text.
Get started with Brevo's free plan, which lets you send 300 emails per day.
Create your free Brevo account now
In Brevo, first create an email campaign:
Once you have a campaign set up, click Add from and fill out the details for the campaign’s sender.
Add recipients and select the email list of contacts to receive this campaign.
Click Edit subject. Enter the campaign’s subject line. Below the subject bahrain telephone number data line, you’ll find the field for the preview text. This is another term for preheader.
Design email content. Create your email design from scratch using Brevo’s Drag & Drop editor, or select from Brevo’s email templates.
Click Preview and Test in the second tab in the upper right corner. Check how the preheader text will be displayed in different email clients. Edit the preheader text if necessary.
Edit subject line and email preheader text in Brevo
Customize preheaders (a.k.a. Preview text) for your email marketing campaigns
Email preheader examples
We compiled some good subject lines and preheader text examples to help inspire your own ideas.
Campaign type Subject line Preheader Why it works
Promotional offers Just for you: 20% off, no strings! This deal is yours—no questions asked. Grab it fast! Urgency, exclusivity, and a personal touch
New product launch Guess what just dropped! You’ll want to see this first Exclusivity and curiosity
Webinar promotion Learn something new next week Your front-row seat to something exciting Simple and informative
Holiday season Time to sleigh the season Gifts, deals and cheer all wrapped up
Festive and playfulEvent invitation Got plans? You do now
We’ve saved a spot just for you Personalized invitationFlash sale 50% off… but only for a few hours The clock’s ticking-don’t let this slip away Creates urgency
Subscriber milestone A little thank you from us Your loyalty deserves this surprise Gratitude and reward
Back-in-stock notification It’s back—but not for long We know you’ve been waiting Urgency and anticipation
Referral program Share the love, get rewarded Your friends deserve this—and so do you Incentivizes and connects
Survey request Got a minute? We’d love to hear from you 2 minutes = a $50 gift card Clear reward, minimal effort required
Newsletter/blog updates This week’s top reads Ideas that could change your game Teases valuable content
In a nutshell: Email preheaders and why they matter
Email preheaders may be small, but they pack a punch. As one of the first things your subscribers notice, this short snippet can make all the difference between an opened email and one that gets ignored.
