Integrating a pop-up window on a website

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Since visitors are just looking around and looking for information, it is not appropriate to force anything on them - provide useful information and materials for free at this stage.



The second phase of the buying cycle: THINK
The contact has already gained awareness of your brand, but at this stage they usually still have some doubts or haven't found exactly what they were looking for. They certainly have some unanswered questions in their head. Thanks to the personas and buying cycle you have developed, you know what these questions are, and you already have the answers in the form of articles, case studies or guides.

In this phase you will also use:

videos,
podcasts,
reviews of satisfied customers.
Your task is simply to convey as much useful information as possible, build trust, and show all the colombia phone number data benefits you bring. Explain why your products or services are better than your competitors'. If your focus allows, offer a free trial at this stage.

And how do you get the above content to potential customers? Of course, visitors will find this information on individual subpages, but you also have to "push" this content to them in other ways. Remind them of yourself, because most people don't decide to buy after just one visit to your website. To successfully take a contact through the consideration phase (see the marketing funnel):

Run remarketing campaigns on the Meta Network, Google, and Sklik targeting website visitors,
Provide customers with answers to their questions through regular communication on social networks ,
Use an automated email campaign for subscribed contacts.

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