Buyer Persona Template Example_takeoff Inbound Marketing AgencyRepeat this process with the other growth areas.Tip: It is best to develop ICP and buyer personas together with sales in joint workshops. Step: Carry out a content auditBefore you produce new content, it is important to take stock of the existing content. We want to evaluate the content straight away and identify content gaps. The goal is to find out which content you want to reuse and which content will be archived.
The criterion for good content should primarily be the performance azerbaijan mobile numbers database of each piece of content. During the content audit, we mainly focus on: Website content, downloads (lead magnets), lead nurturing content and content that sales uses (sales content/sales enablement content). Procedure: Export a list of all content from the website. Conversion rate, intensity of use (downloads, sales content).
Record the results of the analysis in columns. Transfer content revisions and content ideas to the topic list. Tip: Don't waste time on qualitative analysis if a piece of content isn't performing. Immediately describe it as archiving. Step: Customer InterviewsOf course, you can ask ChatGPT or use Perplexity to start researching what the point points might be with your customers. But you can only get really deep insights through customer interviews.
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