Types of anchor text

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In order to avoid always using the same keyword in the anchor text, it is interesting to use different variations. This way, you not only avoid the algorithm interpreting that you are spamming, but also offer more resources for Google to understand your page.

There are several different types of anchor text that can be used. We'll discuss a few of them below!

Exact correspondence
E.g.: Discover everything about SEO

It is the exact use of the keyword you want to rank well for, which tells Google exactly what the target page is about. In the example above, we want to rank for the SEO term, so only that term is used as anchor text.

The only caveat is that we cannot overuse the term exact. When a page receives many exact match links, that can trigger an alert in the search engine about a possible manipulation attempt .

Partial correspondence
E.g.: Learn all about SEO techniques

To avoid using only exact match, you can use uae phone number list partial match. In this case, the anchor text includes the keyword along with other terms that also inform the subject of the page for Google. This way, the link turns out to be more natural.

Long tail
E.g.: Learn all about search engine optimization techniques (SEO)

This is also a type of partial match. The difference is that the anchor text becomes longer when other terms are used.

In this way, the landing page is strengthened in positioning for more specific searches .

Imagine someone searching on Google for the terms in this example. They are much more specific than just "SEO" and therefore there is also less competition.

However, it's important not to overdo the size. To get it right, think about the words people naturally use to perform a search.