Amazon Go: what can we expect from the supermarkets of the future?

AEO Service Forum Drives Future of Data Innovation
Post Reply
Rockey39#
Posts: 7
Joined: Sat Dec 07, 2024 3:25 am

Amazon Go: what can we expect from the supermarkets of the future?

Post by Rockey39# »

At the beginning of the millennium, e-commerce began to become commonplace and become part of our consumer habits. It was not an entirely easy journey, given the challenges it had to face in order to break down all the barriers that separated the consumer from the product they wanted to buy: credit cards, fear of fraud, lost parcels… in short, a series of incidents that discouraged many consumers from making the final clicks to complete their online orders .

However, in 2017, e-commerce is booming, with sales rates registering increasingly high. In July 2016, it was announced that Portugal , for example, is growing above the European average in terms of e-commerce , as shown by the final conclusions of the most recent B2C eCommerce Report by the eCommerce Europe Association , carried out by the eCommerce Foundation . Meanwhile, in Brazil , more than 1.9 billion reais were sold on Mother's Day on the 14th of last month – the date on which Mother's Day is celebrated – which results in nominal growth of 16% compared to the same period in 2016.

Even so, while products such as books, albums, buy bosnia and Herzegovina telemarketing data clothes and shoes continue to be the best-selling products in online stores , the truth is that it would never occur to us that this type of traditional commerce could fit into sites like Amazon .

What if the next time you went to the supermarket you could just put everything in your shopping cart and skip the checkout lines? Well, that’s pretty much how Amazon Go is looking at the future.

Image

As we all know, Amazon was one of the companies that revolutionized online shopping and is preparing to do the same with physical spaces. At the heart of this change is a supermarket concept without cash registers called Amazon Go .

Here, there are only gates that open when you scan a QR code stored on your smartphone on a reader at the store entrance. Then, all you have to do is grab what you want and head to the exit. All the products you take off the shelf and take with you are automatically added to a virtual shopping cart and charged to your Amazon account .
According to Amazon , this will be possible thanks to a technology that combines sensors and an algorithm to create a system “similar to what is found in smart cars”. The company did not provide many details, but clarified that this technology is called 'just walk technology' and promises to revolutionize the supermarkets of the future.
Post Reply