Its Rules Engine offers to define actions that should be taken after an email was sent. You can specify criteria that should be met for an application to send the event to webhook and take additional action, like setting click tracking, adding tags, rejecting messages, etc.
Mind that Mailchimp Transactional Email doesn’t store contacts, and it makes requests to your external database every time an email is triggered. This is a serious drawback for those who want to collect and re-use recipients' contacts in future email marketing campaigns.
Which is better, Mandrill or Mailchimp? You can’t really compare these two – they’re apples and oranges. Mailchimp is an all-in-one platform for email marketers, and Mandrill is a dedicated transactional email service for tech enthusiasts.
Although the company has already changed the Mandrill name to Mailchimp Transactional Email, the platform is still to be transferred to the Mailchimp interface. Currently, these tools are accessible through different interfaces.
When should you choose Mandrill? Since you can’t kuwait telephone number data purchase Mandrill as a separate tool, it only makes sense to use it for those who need the Mailchimp email marketing platform.
Pros
High delivery speed
White-labeled click tracking
Email deliverability
Ready-to-use email templates
Dynamic personalization functionality
Insightful email performance reports
Automatic Rules Engine for changing sending behavior
Cons
Coding skills are required
No contact storage available in Mandrill
You need a Mailchimp account to use Mandrill
30-day log retention isn’t sufficient
Mandrill pricing
Mailchimp Transactional Email is free for new users for up to 500 emails – before you exceed the limit, the demo period will not expire. Paid plans start at $20 per 25,000 emails/month. But to access the add-on, you also need to be a user of Mailchimp’s marketing plans, starting at $13/500 emails a month.
As we’ve already stressed, the pricing plans make Mandrill a viable option only for Mailchimp users.
