Use interactive content to understand the key needs and preferences

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By integrating OAuth into your form, potential customers can instantly provide contact details using credentials from other platforms like Facebook or Google, with just one click. Opt for the sample form ( Image source ) Not only does this data simplify the signup process for users, but it also allows you to segment your email lists to create personalized, targeted email marketing campaigns. More on list segmentation in a moment! To optimize your landing pages, make sure to include relevant keywords, captivating images, and sales copy in your audience’s preferred messaging style.

We also recommend A/B testing your saudi arabia phone number library landing pages before going live. of your new subscribers. Send dynamic content to new subscribers to understand their core needs and preferences. Use this valuable data to segment your lists. Examples of dynamic content include quizzes, polls, and interactive questionnaires. For example, if you own an e-commerce store, you can send out an introductory questionnaire to find out what core products your audience segments are most interested in.



For example, you might have one segment interested in power tools, another interested in household items, and a third interested in outdoor gardening equipment. Or, if you own a makeup line, you can send out a quiz to find out your email subscribers' best foundation and lipstick shades so you can offer personalized recommendations and relevant content in future emails. Taking this extra step isn't mandatory, but it's an incredibly strategic way to learn what specific email content your new subscribers will value most.