This knowledge will include consumer needs

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, processes occurring in the organization, its environment, and strengths and weaknesses. Based on this information obtained through marketing research, conducted research, we are only able to create a synthetic vision of our organization in the future and potential paths of further development in accordance with the implementation of established goals.

Once we have the necessary knowledge, we can move on to the next stage, which is also the middle of our pyramid – marketing strategy . This is the moment when all the initial arrangements finally take on a uniform shape.

By writing down assumptions that previously existed only at the level philippines telegram data of loose imagination, our brand gains clearly defined directions of development, which gives us the certainty that our vision will not become an inconsistent, chaotic concept.

This is also the moment when we have already described in detail: who the brand is intended for, what its goals are and how it will be positioned on the market. This is also a good starting point for determining the resources we will need to implement the adopted assumptions, which certainly reduces marketing resistance at this stage.

Finally, we move on to the last stage, where we create coherent communication with customers based on the adopted assumptions. As a result, the desired image of our brand is created in their minds, resulting from the adopted strategic assumptions.

[yadaysrdone]

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