Why aren't my Google ads showing sitelinks?

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sharminakter
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Joined: Tue Jan 07, 2025 4:28 am

Why aren't my Google ads showing sitelinks?

Post by sharminakter »

For PPC beginners, managing your PPC budget may seem like half the battle in creating an effective strategy. Before you start planning a big budget, it’s important to explore other ways to maximize your ads.

It’s not always necessary to spend more to improve your ad performance. One way to get more clicks on your PPC ads is to use Sitelink extensions.

Sitelinks are the blue links that appear below a Google search result. They point to other pages on the same website as the one in the search result, hence the name "sitelinks".

Here is an example of a set of sitelinks for an online newspaper:

Related links
Sitelinks are displayed on search engine results pages (SERPs) to help users find relevant information and web pages more quickly. They appear for both organic search results and paid ads.

Here's another example of a Sitelinks extension for an ad:

Paid ad related links
Types of Sitelinks
Sitelinks have evolved over the years; Google now displays cambodia telegram data them in different ways. Sitelinks vary in their number or appearance in search results.

You may see some sitelinks with outlines or images. Sitelinks may also appear as a carousel or with an expansion option.

Generally, Google presents two different types of sitelinks today:

Search campaigns : At least two sitelinks appear below search ads. You can have up to 6 links on desktop and 8 links on mobile.
Video campaigns : At least two sitelinks appear below ads on YouTube when served on mobile devices. You can display up to 4 sitelinks.
When you add a sitelink to a Google paid ad, you're using the Sitelinks extension feature. Google offers several ad extensions, including:
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