Once you have a targeted prospect list, the next step is to initiate contact. Reach the prospects using the contact information you’ve sourced earlier.
Example of prospecting message on LinkedIn
A cold sales outreach message
Whether you reach out over LinkedIn InMail, email, or social media, use personalization to capture their interest. In this stage, you need to engage them in a conversation — so avoid pitching right away.
If you succeed, you’ll be able to further qualify them as leads and tailor your messaging in the next stages of the sales funnel.
Further reading: 8 Meeting Request Email Templates
3. Qualify [MOFU]
Once a prospect responds to your initial outreach, you'll hopefully have enough data to determine if they’re a good fit.
For more complex sales processes, you might need a discovery call. Use open-ended questions to delve deeper into their specific pain points, budget, decision-making process, and authority within the company. These questions are a part of the BANT qualification framework.
4. Demo & Pitch [BOFU]
If the lead fits your ICP, the next step is a more in-depth oman mobile phone numbers database conversation — either a discovery call (if you haven't had one yet) or a personalized demo.
Be sure to tailor the demo to address their specific problems. Your goal is to let the prospect see firsthand how your product or service can address their challenges.
After the call, don't let the conversation fade away. Send a follow-up message summarizing the key points discussed. Reiterate the value proposition, and potentially outline the next steps (like a formal proposal or additional resources).
5. Close [BOFU]
Prospects who reach this stage have shown strong interest and fit. Now it's time to close the deal. Prepare a clear proposal outlining your solution, pricing structures, and terms of the agreement. Be open to negotiation as you work towards mutually agreeable terms.
Once all sides agree, draft a comprehensive contract that protects both parties and defines the scope of the engagement.
Finally, set the foundation for a successful partnership. Communicate expectations for the onboarding process and ongoing support. Once active, transition the client to their dedicated account manager.
Manage your outbound sales funnel with Brevo’s custom deal pipelines
How to create a sales funnel
Ready to create an effective sales funnel? Here are the main steps.
1. Consider creating several sales funnels
Even within a single business, different products, target audiences, or sales strategies might call for distinct funnels.
