How does choice overload occur?

[tasmih1234]

In today's age, we are overwhelmed by the amount of choices. We also feel blessed to have so many choices, because it was different in the past. Back then it was already more or less determined what kind of work you were going to do and you really didn't have to be picky about food. More choice is therefore seen as more freedom and autonomy, as something positive, while it can also make your life less enjoyable (Schwartz, 2004). It creates higher expectations, and therefore a greater chance of being disappointed. The more options we have, the more likely we think we are to choose the right one. As a result, our expectations are high and things may well disappoint.

Several factors influence choice overload. Researchers Chernev, Böckenholt and Goodman (2015) distinguish the complexity of the choice, the difficulty of the choice, feelings of uncertainty and the purpose for which the decision serves. For example, we may feel uncertain in a choice if we have little knowledge about the product, but there are many dubai mobile numbers list options. To further complicate matters, this can also create the opposite choice overload. If you have a lot of knowledge about something, then few choice options can actually lead to choice stress (Chernev, Böckenholt & Goodman, 2015). And with some products we do experience choice stress, while there are also products that do not cause it, such as a wide selection of souvenirs. There, on the contrary, we want lots of choice.

In addition, there is a difference in types of people. We distinguish so-called maximizers and satisficers. Satisficers are satisfied if the product does what they expect of it. Maximizers want to consider all possible options and only then make a choice. Maximizers are more likely to be choice overloaded, less optimistic and more often depressed (Schwartz, 2004). Social media and FOMO today create an even greater need to make the most of a choice (Hiebert, 2014).

[yadaysrdone]

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