In this article I show you some simple innovations that are making a difference in small and large stores, bringing confidence and security to the customer.
If you want to go deeper, an excellent tip is the E-commerce Management course .
Buy online and pick up wherever you want
We need to change the tires on our car. We searched several online stores, found a good turkey mobile phone number list and fair price, and decided to buy. At that moment, we came across the shipping cost and only the option of receiving the tires at home. We were upset, because receiving 4 tires at home is not the best option, especially if you live in a small apartment, right? In this basic example, the customer was able to buy the product, but did not have the best experience. This store would hardly be their first choice for a future purchase.
With this scenario in mind, Pirelli launched its e-commerce ( campneus.com.br ) with a very different objective. When accessing the store, you enter your car model (helping the customer find the right tire) and then choose the best tire possible for your problem. Then comes the innovation that is making a difference in the segment. When you enter your zip code for product delivery, a list of Pirelli stores near your zip code is offered so that you can take your car to the store and have the tires changed for free by the Campneus team. This way, the customer does not have any problems receiving the products at home, which does not make sense, and the company can increase the average ticket by offering products in the store, such as oil changes, etc.
This is an example of using the idea of buying online and picking up at the nearest store, but there are several options for this model, such as using lockers at gas stations, where the customer buys through e-commerce, chooses a gas station that has a locker and picks up their product at the station, on the way to work, without friction or detours.
Assemble your product
How about being able to choose the pants, t-shirt, jacket and accessories and see how they would look together? This is what some clothing brands have been investing in, allowing customers to put together their look in the online store just like they do in a physical store, choosing from all the products that they like the most and putting together their look. It seems simple, but it is highly recommended that the customer see the complete look, because when showing the assembled look, which they created themselves, the chance of them abandoning the purchase is practically zero, because the customer sees themselves wearing exactly those pieces.
liquidostore.com.br thought about this and launched the 'build your own bikini' option where the customer can choose the top and bottom of her bikini separately, being able to create a unique and exclusive combination that only she will have, thus generating a unique and incredible value for the product .
In addition to allowing this customization, this innovation gives the customer freedom so that they are not stuck in the same old thing, in an era where everything is customizable to your liking, do not hold your customer back, let them create and have fun just like in a physical store, where they would put together this look in the same way and not stop there, think about whether the idea presented above does not make sense, allowing them to pick up this look in the store, or even reserving this look to go to the store to try on?
Progressive toast
Who doesn't like freebies, right? What if the freebie gets better every time you add a new product to your cart? And what if you could also choose the freebie you want to receive? Amazing? Well, attraktiva.com.br has been doing a great job in this area. For regular customers of the brand, it provides a list of freebies for the customer to choose from. If the customer buys a dining table with 12 chairs, they can choose between a bookcase or an armchair, for example. Yes, the freebies are other products from the brand, and every time the customer adds new products to the cart, new freebies are available for them to choose from. The coolest thing about this innovation is that when an item is in the cart, the customer is notified about the next freebie and what they need to do to activate it, which is usually the purchase of another item.
This innovation works in a win-win format, the customer receives quality products in the form of a gift and the company receives a profit on the average ticket value, that is, it is more advantageous to buy online than in a physical store, perhaps in a physical store you will not receive gifts like these and you certainly will not have a vision of the next gifts you can receive.
Measurement collector
Buying clothes online is always a challenge. We never know if the size will be right or if the fit will be ideal. When you are in a physical store, it is very simple. You just need to pick up the product, go to the fitting room and see how it fits. In e-commerce, this is more complex.
Thinking about this problem, flaminga.com.br launched a type of measurement control in its online store, where the customer, after logging in, enters all of their body measurements and can then access these measurements at any time and check whether the clothing they are buying will fit their body perfectly, with their measurements. The customer enters arm width, height, bust, waist, etc. This way, the store's intelligence can filter only the products that fit these measurements, allowing only the display of products that they can buy without fear and not be frustrated by products that they may like but cannot buy. They will not necessarily see only products specific to their body type; this is just one possible configuration.
The objective of this innovation is to generate confidence in the products offered and not to frustrate the customer. For stores that sell plus-size products, this can add a very high emotional value.
Customization your way
If you are passionate about unique items, made just for you, your way, you will love the innovation that rayban.com.br and nike.com.br allow. You can literally customize every detail of your product. At Rayban, for example, you can change the model of the glasses, the lenses, lens colors, frame shape and colors, engrave text on the frame, and even the colors of the screws. It may seem like something meaningless in an era where everything is made on a large scale, but customization makes the product unique. Only you will have a pair of glasses like that, they are yours, created by you, and this increases the value of the product, while the price takes a back seat.
