Formulate a clear sales proposition

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Reddi3
Posts: 130
Joined: Tue Jan 07, 2025 6:19 am

Formulate a clear sales proposition

Post by Reddi3 »

The subject of the letter alone should interest the person and at the same time tell him what you want from him (what you can offer).

The offer must hit the mark. And that is precisely why you need to know and find out the interests of the target audience.

In marketing, this is called a USP (unique selling proposition). It contains the key advantage of the product and focuses on the main value.

If it is not possible to find out the specific interests of consumers or it is simply unrealistic in your situation, then you can always “press” on something that is interesting to absolutely everyone, or at least the majority.

Remember that the proposal must solve a specific problem. For example, no one likes washing dishes, no one likes mosquitoes, everyone wants to relax on the weekend, etc. Therefore, the proposal must motivate and offer a ready-made solution .

Examples of selling headlines:

Scooter, bicycle or roller skates?
A selection of goods for a weekend getaway is offered, the client only needs to (has to) choose. In the body of the letter, it is logical to offer the most advantageous positions of the designated groups of goods.

50% off subscription for Mother's Day
It is already clear that the offer will not be valid for bosnia-and-herzegovina phone number data long and you need to hurry ( the syndrome of lost profit is used here ). All that remains is to embed a link to the payment page in the body of the letter. You can also use a promo code.

Spring has come, time to grill shashlik!
It is clear that the body of the letter will contain an offer of a discount on ready-made picnic sets or something related to them. The client will only have to study the prices and, if they like everything, buy it.

New release and discount for the most vigilant
In a brief overview format, you can talk about the innovations of the site/product, and provide discounts/coupons to entice and stimulate.

Summer is coming. Is your car ready?
The target audience is obvious, the proposed actions are also clear. All that remains is to formulate a specific list of what might be useful when the new season begins in the body of the letter – with prices and links to the catalog.

Last places to sign up for our new course
A short presentation of the new training program is expected, and everyone interested must register for it. Naturally, the letter will only be opened by those who are truly interested.

Be extremely careful when using clickbait headlines .
yadaysrdone
Posts: 19907
Joined: Sun Apr 13, 2025 9:48 am

Re: Formulate a clear sales proposition

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