Select the Social Networks where your potential customers are located

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If you regularly use social media, you will understand that each one has its own peculiarities and functionalities.

Facebook has been the most popular social network for years. Around 60% of internet users have a Facebook profile, and of these, approximately 66% connect and use the platform daily.

This indicates that this social media platform is a real source of potential leads for your business .

Twitter is a perfect space to discuss current affairs , gather points of view and respond quickly to comments, although it is not the most appropriate channel for disseminating academic information.

LinkedIn is best for sharing information with professionals or groups with specific interests , although it is not the best place to reach a general audience.

Instagram stands out for its visual component , although it tunisia consumer email list has restrictions regarding text.

Tick ​​Tock has proven its effectiveness due to its popularity and massive reach , especially among the youth . Its short video format and the ability to add music and sounds has created a unique platform for advertising and brand promotion .

These differences can impact your business depending on your company profile and the products or services you provide. Thus, it is important to select and focus your efforts on the social network that best fits your objectives.

You may also be interested in Social Media Advertising – How it works and its benefits .

2. Generate high-quality content
People rarely access social media with the goal of reading company posts. Typically, social media is used to keep in touch with friends and family, read news, or just pass the time.

This means that customer acquisition through social media can be done indirectly . This means that the content we share must be eye-catching enough to grab users' attention and make them stop scrolling to focus on our content.

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