Define your goals and know your audience.

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You need to identify two fundamental aspects: what you intend to achieve with your campaign, the audience you are targeting .

These goals should be as precise as possible and will act as your guide for creating your campaign and choosing your lead generation methods and strategies .

You need to make sure they are measurable, achievable, relevant and timely, which means that instead of setting an ambiguous goal like " Increase website traffic ", you should set something more tangible and quantifiable.

A deep understanding of your audience will assist you in formulating your goals.

Who is your target audience?
What are your concerns?
How does your product or service address your challenges?
Develop and disseminate your material and proposals
When generating leads, two elements are of great bolivia consumer email list​ importance: content and offer .

Content isn’t just limited to ad writing , it encompasses all the material we use to educate, entertain and engage your prospects – this can include blog posts, webinars and posts on platforms like LinkedIn.

The offer is the incentive you use to convince your prospects to share their contact information with you , this can range from a free trial, a consultation, or even a discount.

Both elements, the content and the offer, must be aligned with your objectives and the audience you are targeting ; they must be relevant to the phase of the purchasing cycle in which your prospects are.

The purchasing cycle can be simplified into three main stages:

Awareness (TOFU): At this stage, the prospect seeks information and training about their problem or need.
Consideration (MOFU): In this phase, your prospects look for options and alternatives to solve their problem or satisfy their need.
Decision (BOFU): Finally, at this stage your prospects are looking for validation and confirmation to select the best solution for them.
You can learn more about the stages of the Lead Funnel purchase cycle : Definition, stages and strategy in marketing.

To create and promote your content and products , you can use a variety of tools and platforms , such as: your own website or blog, social media platforms like LinkedIn and Twitter, email marketing software, and webinar platforms like Zoom, Livestorm, or even LinkedIn live.

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