Lego operates a business model that relies primarily

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In recent years, Lego has expanded its business model beyond physical products to incorporate digital experiences. Through partnerships with popular franchises and the development of video games and mobile apps, Lego has extended its reach into the digital world while maintaining the essence of creative play. These digital offerings provide customers with additional ways to engage with the Lego brand, fueling their imaginations and bringing the physical and virtual worlds together.

Lego’s business model thrives on its ability to continually adapt and innovate. By staying true to its core sweden mobile phone number list values ​​of quality and creativity, Lego has become a beloved brand around the world. The company’s dedication to inspiring imagination and learning through play has enabled it to build a loyal customer base that spans generations.

How Lego Makes Money
on revenue from the sale of toys and related products. The company's revenue sources can be summarized as follows:

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