The problem was the lack of search

[Rakhirandiseo]

The page of the website where all orthopedic sofas, or accordion sofas, are grouped is a cluster.


Example of clusters for a sofa sales site. Clusters — subcategories
What is clustering for?
Clustering is a point of growth in traffic.


An example of traffic growth from search engines after the implementation of clustering
Let's look at an example to understand why traffic is growing.

An online store contacted us. traffic.

The store's website had 4 clusters, including motor pumps. The motor pumps page showed over 300 products.


Clustering on the website of an online store
Our task was to figure out why users cannot vnpay phone number data motor pumps in search engines.

What did we see?

The user is looking for a specific motor pump with the required properties. He goes to Yandex and enters the query: "Buy a motor pump for dirty water." On the page with motor pumps, 30 out of 300 product cards meet this criterion.

Which of the 30 cards will Yandex show to the user? Maybe the most:

Low price
High attendance
No! The search engine will not evaluate traffic and price. It will simply not display anything in the search results. The search engine sees that there are 30 duplicates on the site - 30 identical product cards. And it will not display any.

How to solve the problem?

Create a category on the site called "Dirty Water Motor Pumps". Display all the necessary product cards in the category.

[yadaysrdone]

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