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Instead of a conclusion
Subjective evaluation of commercial text harms the result. Parties involved in content development need to find a compromise. The customer needs to clarify their preferences. The copywriter needs to explain the results of the work and tell in more detail why it is written this way. The overall understanding will improve, and the text after possible corrections may become better.



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Tone of voice in marketing texts
Tone of voice in marketing texts
The literal translation of Tone of voice (ToV) is “tone of voice”. It’s good when a business has its own style, its own “I” – its own voice. This voice is heard by those around you. At the same time, it is most important how the target audience reacts to it.



Tone of voice is manifested in marketing texts. After all, companies gcash phone number data organizations need to engage in content marketing and promote themselves.

When showing your voice in articles, posts, press releases, and other materials, you need to take into account the opinions, moods, and even slang of readers who may become clients. And if necessary, adapt to the audience and change ToV.

What Tone of voice can be in marketing texts
Answer: different. For this, the author defines several parameters:



Chooses a writing style : businesslike, informational, friendly, intriguing, provocative. A combination of styles, a transition from one to another is possible.

For example, when addressing subscribers of a Telegram channel, a friendly form is acceptable. But for a commercial proposal addressed to the head of a large metallurgical company, a business version is required.



Specifies how complex the presentation of the material will be.

So, when preparing an article for advanced IT specialists, you can safely use terms from a field familiar to them, without trying to explain the meaning. But when telling a text on the same topic to high school graduates, it is necessary to decipher the concepts. Otherwise, the audience will not understand the meaning.



Decides how to express emotions.

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