Learn 9 digital marketing acronyms

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Now, learn about the nine main Digital Marketing acronyms that are essential to start putting Digital Marketing strategies into practice.

1. KPI
KPI in English means “Key Performance Indicator”. KPI is a funda romania mobile phone number mental metric for a company and its purposes.

Thus, the KPI consists of a set of metrics that includes, for example, ROI and that serves to measure the performance of the strategies that are being applied in a company.

The analysis of the set of KPIs provides the manager with an assertive view of the strategies that are guaranteeing good returns for the company and that are aligned with the objectives. Therefore, decision-making becomes more efficient.

2. CAC
CAC is another acronym that is among the Digital Marketing acronyms that are part of the KPI and that are fundamental to the strategies of this segment.

CAC stands for Customer Acquisition Cost, which is an acronym that refers to the amount spent to acquire a single new customer. With this metric, you will have an idea of ​​whether your brand is making a profit or not.

3. CTA
CTA is one of the most well-known acronyms in Digital Marketing. CTA, in English, refers to “Call To Action”.

CTA is an acronym that refers to techniques applied to engage and interact with the audience. These techniques are put into practice by encouraging the user to take some action, such as requesting service or, for example, subscribing, in the case of YouTube.

The CTA is an essential tool for Digital Marketing, as it generates conversions, taking the individual to the next journey in the marketing funnel.

4. SEO
SEO or Search Engine Optimization is a set of techniques applied to optimize websites, YouTube content , and more. SEO is a Digital Marketing strategy that works by defining appropriate keywords for a business, which makes your website rank well in internet search engines.

5. WITHOUT
The acronym SEM is directly linked to SEO. SEM stands for “Search Engine Marketing.” In general, this acronym refers to marketing strategies that use search engines. SEM involves studying keywords, analyzing the audience, and other techniques that are also used in SEO.

6. SMO
SMO stands for “Social Media Optimization” and is based on SEO. Like SEO, SMO also has the main purpose of generating visitors through the use of social media such as Facebook, Twitter, Instagram and YouTube.

7. SMM
SMM stands for “Social Media Marketing”. SMM is a service or strategy that serves the purpose of guiding the creation of marketing for social media. The main objective of SMM is to create quality posts and content to interact with and engage internet users.

8. CCD
CCD or CPC stands for Cost Per Click and is one of the Digital Marketing acronyms most present in the routine of professionals who work with paid advertising.

CPC is one of the methods used to charge for advertisements that are paid according to the number of visitors that go from the website where the advertisement is located to the advertiser's website.

9. B2B
B2B or, simply, BM means business to business. This acronym expresses the sales relationship that is made directly between two companies.

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