How to stop wasting time on the wrong content

[mouakter14]

Content Marketing is not an exact science: fortunately, it allows for flexibility and adjustments to change the course of action if it is not giving the expected results. One of the main obstacles that cause such a situation is wasting time with the wrong content. That is, content that, despite being well-crafted, does not connect with the audience in any way. How can we remedy this?

Minimum Viable Content (MVC)
This concept is derived from the Minimum Viable Product , but applied to content marketing. It refers to those pieces of content that allow monitoring consumer behavior and offer valuable feedback about their preferences, habits and reactions. In this way, sufficient time and resources are saved, since the results and statistics provided by the CVM will be used to peru email list create correct campaigns that include exactly what the customer expects.

A practical example of this is a sportswear company. To promote a new line of gym clothing, it usually designs its own campaign or hires a specialized agency to do it. However, this may or may not work, or it may only meet certain objectives. In other words, creating different content without knowing how the public will react to it is risky.

Minimum Viable Content then comes into play: instead of launching an aggressive, high-investment campaign, the company opts to film a couple of videos for Instagram and Facebook, showcasing the main features of the clothing line. Another idea could be a short blog post emphasizing the product features and including photographs. The comments, suggestions and reactions of the public will give the guideline for knowing what to omit in a large-scale campaign and what kind of promotional content should be created – that is, the one that is correct and precise.

[yadaysrdone]

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