Sales conversion with cold calling

[rabia198]

Is it possible to convert a lead with cold calling? Yes, although the probability is lower than when this happens in the lead warming stage, but it is not impossible either.

To facilitate the process, the sales professional must continue the conversation paying attention to some details, such as:

Conduct prior research on the lead – before the call, it is essential to have important information about the lead, to create rapport and demonstrate argentina phone numbers empathy from the first contact;
Use a sales script – to grab the lead’s attention from the beginning of the conversation, it is essential to have a good sales pitch . In addition, asking the right questions, having arguments to overcome objections and guidance on the next steps helps a lot in the process.
It is worth noting that, despite the relevance of working with a sales script , the dialogue can and should be personalized so as not to seem “robotic”;

Intonation and rhythm – pay attention to the tone of your voice: it has a great influence on the lead. Speaking with enthusiasm and confidence demonstrates authority and the potential customer feels safe to move forward in their journey.
Be very careful with the rhythm of your voice. Don't speak too fast, so as not to sound incomprehensible, nor too slow, so as not to disinterest the lead;

Mental triggers – adding some mental triggers during the call is essential to help the lead make a decision. For cold calling, the most appropriate ones are: scarcity, urgency, authority and reciprocity;
Direct the lead – at the end of the call, forward the lead to the next step, which could be a remote or in-person meeting or the sending of some material. The process will be conducted according to your company's strategies.

[yadaysrdone]

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