What are the benefits of mind mapping for small businesses?

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Mind maps can give your small business a competitive advantage when pivoting or creating new revenue streams.
The header image shows three people participating in a mind mapping exercise.
Mind maps may be just the brainstorming technique your company needs to launch creative solutions in the midst of a pandemic—to change your business model, better serve contactless customers, or find new revenue streams to keep your business thriving in an increasingly digital economy.

Additionally, many business owners are likely to benefit from increased creativity. When asked about their experiences pivoting during the pandemic, 74% of business owners said that converting in-person services to virtual ones was challenging. According to a July 2020 Platforms survey , 75% also found cross-team collaboration to be a challenge.

That’s where mind mapping, a brainstorming tool usages of car owner database can be useful. Mind maps can help teams unleash their creativity. And when these teams use collaborative mind mapping software to create these diagrams, they can do it all remotely, too. In this article, we’ll cover more about what mind mapping is, how it works for small business owners, and how the software can help.

What is a mind map?
A mind map is a brainstorming tool that helps visualize the relationships between ideas. It uses nodes for main ideas, and lines extending from those nodes show related ideas.

Mind maps were popularized by Tony Buzan in the 1970s, who also shared the following rules for mind mapping :

Use one central idea, such as an image, theme, or word.
Place one main idea in each branch
Place subtopics in their own subsections
Emphasize and show associations
Use three or more colors
Use one keyword or image per line
Print all words clearly, using uppercase or lowercase letters.
Leave room for unexpected topics or new thoughts.
Let your mind wander
Develop your own style for displaying your mind
How to create a mind map?
Following the mind mapping rules from the previous section, you can easily create a mind map using pen and paper, a whiteboard, or software. In fact, while writing this article, I got a little meta and created a mind map for my mind map article (yes, you read that right) using pen, paper, and software.

example of a hand drawn mind map
Example of a mind map
It was easy for me to grab a notepad and pen to write something down. However, I quickly noticed the advantage of software over pen and paper when I tried to recreate my mind map online using the mind mapping tool.

Mind Map software makes it easy to move objects around and correct errors. And the software makes it easy to share digital mind maps with colleagues by simply sharing a link. Many programs come with a mind map template that makes it easy to create connections and nodes without having to start the design from scratch.

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