Companies are always looking for the most effective way to communicate with their target audience. Your goal is to attract as many potential customers as possible with your message. The goal is to get into the mind of the consumer, motivate them to buy your product and/or service and make recommendations to their close circle.
Nowadays, the Internet and online advertising have become the best platforms to achieve this, leaving traditional advertising in print or audiovisual media in the background.
Online advertising is often more novel, sometimes bidirectional, and involves usersOnline advertising is often more innovative, sometimes bidirectional, and involves users in such a bosnia and herzegovina b2b leads way that when they feel the need to find information about a product and/or service they intend to buy or obtain directly and quickly, they even go looking for it. And it's easy.
This trend is also taking place in the Spanish market, where more and more users are opting for this way of buying. According to IAB Spain, this paradigm shift has led to a 40.7% increase in investment in digital marketing in Spain in 2021, so this can already be seen taking into account that since 2016, investment in digital advertising has been higher than that in TV advertising.
The main advantages of advertising carried out through Digital Marketing are:
Thanks to the Internet and the digital platforms that people have access to, its reach is ever-increasing: it is getting bigger and bigger.
It's always changing: viewing a Google page 5 years ago is not the same as it is now, the experience of viewing ads has improved.
It focuses on the users of the product or service to be promoted, knowing the customers and understanding their interests and needs.
The results of your strategy are easy to measure and access to the information collected is unlimited.
You can do it yourself, no third party approval is required, you just need to understand how tools like Google Ads or Facebook Ads work.
However, there are disadvantages to using mass advertising, as you may not get the results that digital marketing does by relying too much on user interaction with numbers. In addition, it requires the use of, and knowledge of, a digital platform and internet access.
The media have moved to digital versions, or each brand has invented its own newsletter
It is no secret that the Internet has changed the way we consume information, which is why digital marketing has gained power and presence in our daily lives. Television has been replaced by Netflix or YouTube, and radio has given way to Spotify or Deezer. The media have moved to digital versions, or each brand has invented its own newsletter.
For those whose consumption habits are not as closely related to online media, traditional marketing will continue to play an important role. For example, those people who do not have access to the Internet, or who are not interested in interacting with digital media.
As long as digital platforms exist, digital marketing will continue to grow. It is not known to what extent, but it is certain that it will continue to change to improve user knowledge and their experience with the brand.
