12 B2B Digital Marketing Trends To Follow for 2025

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Having a strong online presence is crucial in 2025 if you want to earn qualified leads and drive revenue for your B2B business. By looking at B2B digital marketing trends, you’ll get an idea of where you should spend your time, money, and energy in 2025.

On this page, we’ll cover the top trends in B2B marketing, which includes:

Taking advantage of artificial intelligence (AI)
Leaning into video marketing, especially short-form videos
Take an OmniSEO™ approach
Create immersive content
Personalizing the audience’s experience
Focusing on sustainability marketing
Expanding on account-based marketing (ABM)
Improve digital customer experience
Putting data privacy first
Use integrated marketing strategies
Leverage influencer marketing
Stay flexible with your marketing
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1. Taking advantage of AI
First up on this list of B2B digital marketing trends, let’s talk about artificial intelligence. AI is taking the world by storm and continues to integrate into various aspects of business operations. Marketing is no exception.

If you want your B2B business to stay current through 2025, you’ll want to start exploring AI.

There are numerous popular tools you can start using to help enhance your marketing efforts:

ChatGPT: This generative AI tool can help you create content clusters, code elements for your website, and more.
ChatGPT generating a response to someone asking for a content cluster

Microsoft Bing AI: Use this AI chatbot to help generate fun social media captions, get content ideas, and more.
TeamAI: Leverage TeamAI’s pre-made prompts to simplify marketing tasks and get more done.
Drag: This email marketing tool uses artificial intelligence to help you create email templates, track email performance, and more!
Taking advantage of AI tools can help you speed up your marketing processes and create more effective campaigns that spark growth for your business!

Check out our blog post on the top AI tools to learn about more artificial intelligence tools you can invest in!

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