How to proceed and what can be done:

[subornaakter40]

Create a vision of the ideal future . This vision will help the product take the right place, especially if it is not just words, but your promises are backed by real facts.

Tell a story that reflects similar pain . The client will be able to recognize themselves in this situation, which will inspire their trust and sympathy. This approach is especially effective in more detailed formats - video advertising, email campaigns, posts on social networks, on the website.

Provide detailed and accessible mexico mobile phone numbers database instructions to alleviate customer pain points . This can be useful for complex services and for simple products with delivery and return options.

Casually hint at an existing problem . If you point out difficulties, do so gently, without direct attacks.

It is important to understand that it is impossible to completely free clients from all their problems. In some cases, you can offer support, and in others, you can only help reduce negative feelings by providing something pleasant in return.

One of the most common concerns is price. Often the purchase is beyond the budget, people are afraid to overpay for a product that may be of low quality, they are wary of the cost of delivery, or they simply do not want to become a victim of fraudsters.

The solution to this problem is primarily related to the possibility of reducing prices. However, it is impossible to reduce the cost to zero and work at a loss. What can be done in this situation?

reduced prices on certain categories of goods during sales;

discounts at specific, usually uncrowded times - for example, in coffee shops on desserts from 8:00 pm to 10:00 pm;

promotions on special product groups;

offer "two for the price of one", "three for the price of two";

gift bonuses - a case for a phone or headphones, a cosmetic bag or hand cream in cosmetic stores;

the possibility of purchasing goods on credit or in installments.

When price is not a deciding factor, other attractive terms should be offered:

fear of purchasing expensive equipment that may not live up to expectations or be of poor quality - ensuring the possibility of return under warranty;

uncertainty in purchasing complex equipment - 24/7 assistance from qualified specialists and online chat;

fear of encountering fraudsters - the possibility of payment after receiving the goods;

misunderstanding due to the variety of products - providing a free consultation;

unavailability of visiting the store to complete the transaction - offering a travel service;

fear of encountering incompetent service - the opportunity to receive expert advice from an experienced employee.

These additional “goodies” will help reduce risks and increase customer confidence when making purchasing decisions.

[yadaysrdone]

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