Characteristics of complex sales

[rabia198]

Complex sales have some specificities that allow us to identify them, such as:

Long sales cycle
The sales cycle is the average time it takes to close a deal, from the first contact with the customer to the sale. In complex sales, this cycle tends to take longer, since the decision to close the deal can depend on several people.

High Customer Acquisition Cost
Furthermore, the Customer Acquisition qatar phone numbers Cost (CAC) is usually high, because the complexity does not stop at the sales department, but can also affect the marketing sector.

This type of sale requires several actions from the marketing team, from promoting the brand to maintaining the relationship with the customer.

High average ticket
The average ticket, in turn, is a performance indicator that provides the average sales value per customer.

In companies that make complex sales, the average ticket is usually high, as the product or service offered is more complex to develop. In addition, the costs of acquiring customers, mentioned in the previous topic, also influence the higher ticket value.

[yadaysrdone]

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