What is a Customer Engagement Platform (CEP)

[DonalCerry]

Customer engagement platforms give companies a single tool to track, analyze, and manage all the customer activities, touchpoints, and interactions that impact the awareness, perception, and commitment to their brand.

Why does that matter?

If people know about you, like you, and are usa mobile phone numbers database committed to buying from you over the competition — your company will thrive. But before we dive into customer engagement platforms, it’s important to understand exactly what we mean when using the term “brand."

Customer Engagement and Brand: How They’re Connected
Your company’s brand is a culmination of every interaction someone has with your business. People traditionally think of a brand as being your colors and fonts — the visual aspects of your company — but in reality, your brand is what people think and say about you when you’re not in the room.

Marc Benioff, the founder of Salesforce, once said, “If the company’s facts (speed, price, quality) are superior to the competition, any good competitor will duplicate them, or worse, improve upon them. What a company can own, however, is a personality.”

Your brand is the one thing that none of your competitors can replicate. They can steal your software. They can steal your features and functionality, but they can’t steal the way that people connect with who you are as a company.