What are LinkedIn Industries?
LinkedIn is a must-have social network for professionals looking for new jobs, or those looking to manage their careers. But LinkedIn offers more than that: it also gives businesses the ability to use specific industries to target prospects and advertise.
But what exactly is an industry? An industry is a specific area in which a company operates.
LinkedIn offers a wide variety of sectors of activity, with 421 fields represented , ranging from public administration to political parties, including banking, shipyards, humanitarian work, the dairy sector or wines and spirits. Suffice to say that almost all fields of activity are represented on LinkedIn.
What are industries on LinkedIn for?
There are two main functions: the first is to allow you to mention austria telemarketing data the sector in which you hold a position. Because being a formulator in a petrochemical company is not quite the same as being a formulator in the cosmetics industry. This therefore allows you to enter the right category, and even to carry out searches for similar profiles if you want to expand your professional network.
How to Use LinkedIn Industries for Your Business?
Using LinkedIn Industries to Find Clients
By using industries on LinkedIn, you can find potential clients based on the type of service your business is able to provide. This is extremely important in a LinkedIn prospecting strategy where targeting is one of the keys to success.
Additionally, LinkedIn also offers a dedicated business search engine that can be useful for finding prospects based on various criteria, but typically requires a Sales Navigator subscription.
Selecting areas of activity on LinkedIn
Using LinkedIn Industries to Find Employees
LinkedIn industries can also be used to hire qualified employees or to identify the best external sources to temporarily supplement the workforce. Employees can be selected based on the type of training and/or qualifications they have received and/or acquired. This method is widely used by recruiters who regularly use LinkedIn filters to find good profiles. This is similar to LinkedIn prospecting, but to find talent.
Using LinkedIn Industries to Find Business Partners
