Why are business KPIs important?

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KPIs ( Key Performance Indicators ) are not just a matter for the Sales Department, they also apply to other areas of the company: marketing or human resources, for example.

kpi-key-performance-indicator
© Large SMEs

The importance of measuring sales performance and, therefore, of the cambodia whatsapp shopping data commercial indicators that provide such information is enormous. Sales results are an indicator of the company's overall results . Thus, they allow you to:

Identify the levers that work and reinforce them;
identify the levers that do not work and solve them.
Measuring your sales performance by selecting your indicators and bringing them all together in a sales dashboard provides you with the data you need to drive and adapt your sales strategy , and even the strategy of your company as a whole.

Read also
How to create an effective sales strategy: 6 key steps to increase sales and retain customers
Business Action Plan: Reach Your Goals in 4 Steps
What are the KPIs in sales? → 32 indicators

To measure your performance without failing in the attempt, there are several ways to classify key performance indicators, depending on whether they are quantitative or qualitative.

As a team representative, you should be aware that some key KPIs can fit into multiple categories.

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