Read also: Video is a megatrend in communications

[sharminakter]

Utilize vertical video across channels
The same short vertical video can be recycled across Meta, TikTok and Google platforms. Video production scales easily, following a consistent red thread across blogs, podcasts, social media posts and ads. The benchmark for a good video is not a TV commercial, but the most expert and service-oriented content your organization has produced for customers.

If you can create entertainment value, great! Since the beginning of a short video is a very critical factor, it is worth doing a couple of tests on the same video by changing only the first frame. The same video can start with an expert talking head, a familiar landscape, a provocative or surprising statement... Feel free to experiment and let the results determine what approach you choose in the final version and your next videos.

If you are still in the starting blocks for a while when starting video production, YouTube offers opportunities to advertise without your own moving image and soundtrack.



YouTube advertising is also possible without actual videos
Are your heartbeats racing as the advertising industry fills up lebanon phone data with video chats, but you haven't made your first one yet? No need to panic. If your organization doesn't have any video material or a tool for editing videos, Google Ads allows you to make videos from still images.

These quick videos can be made using Google templates within the Ads tool. There are dozens of animated templates with different looks. Three to four images are entered into the selected template, copy text is written on the frames within the character limit, and a music track is selected from a selection of about a hundred songs. Video sizes include horizontal, square, and vertical video.

The finished video is saved either to the organization's own YouTube channel or to a separate YouTube Storage channel. For example, partners can use the Storage Channel when they don't want to share the rights to the brand's channel widely. After saving to the channel, the video is automatically transferred to the Google Ads media library, or Asset library. From there, they can be used for, among other things, Performance Max and Discovery campaigns.



For example, if your organization has a radio ad, you can also use the audio material on Google's side. YouTube Audio ads are ads that, like all YouTube ads, are technically YouTube videos in terms of publication format.