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Converting visitors into leads and removing barriers to purchase (Act)
Let's go back to the funnel. In the Act stage, people are usually already familiar with your product or service, and may already be problem, outcome or even product aware. In the Act stage, the goal is to turn visitors who flow to your site into leads or, alternatively, into customers who will buy. One of the key goals in this warm-up of a cool audience is to get the customer to take recognizable actions on your site, i.e. micro-conversions. Micro-conversions include, for example, reading blogs and references and visiting service pages.

While hard conversions are often the most important goal, it's important to note that the act stage can be seen as the most crucial stage in the sales funnel. This stage determines whether a person who has visited your site becomes a lead and, consequently, a purchasing customer. The important goal is to get a person to spend time on your site.

Now you might be wondering how to get people to stay on kuwait phone data your website? Once your sales funnel is built correctly, it should be pretty easy. Content, for example, plays a very important role in getting the cold audience you reach to flow through the funnel towards conversion. Content marketing that is properly implemented for your target audience is one of the most important things you can do to make the act phase a success.
For a company looking to grow, strategic resourcing for content marketing is invaluable.

According to research, the number of leads for companies that use content marketing is up to 600% higher than for similar companies that do not use content marketing.

According to research, companies that use content marketing have up to 600% higher lead generation than companies that do not use content marketing. Effective content for your website includes, for example, the aforementioned testimonials from satisfied customers or blog content that introduces your product or service to the customer.

At this stage, from a marketing perspective, it is important for you to also highlight your company's distinguishing factors, i.e. why your product or service is better than your competitor's.