Information Intent: The searcher is looking for information. It is just that a searcher wants some information or answer to his question. For example: Indian Prime Minister, IPL Match Score.
Transactional Intent: If a searcher wants to buy something, they will look to make a purchase and look for a place to buy. For example: Vivo V17 Pro, Cheap Winter Collection for Women, Diwali Deals
Commercial Intent: The searcher wants to buy a product or service but has not yet made the final decision on which one is best for them. The searcher wants to compare the product or know the reviews. For example: best egypt number data phones to buy, best restaurant in Chandigarh.
Navigational Intent: - The searcher is looking for a website that they want to navigate to. They may also be unsure of the exact URL or want the easiest solution. For example Facebook, Instagram login, Amazon.
The main step is to determine what a researcher is looking for on your topic and actually looking for.
Search intent is one of the most important aspects of keyword research. If you want to rank in Google, you need to be the most relevant result for the query. This means, first and foremost, creating content that matches the search intent.Additionally, you will add this header as close to the list at the top of your content as possible. If you are writing a blog post, I will usually add it right at the beginning of the paragraph. Plus, it is always a great place to add it with the right content. While still giving you permission to include it at the top of the page.
There are 4 types of search intent: -
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