Launch pad
This is the base site to start from. Developed quickly, it is a company website (obviously more beautiful and performing than the previous one) that never reaches the final version. In fact, it is the base on which to build and optimize the site, your “ launch platform ” to quickly and continuously collect data from real users who interact with the site.
The rapid launch creates a faster time-to-value
than the six or more months of a traditional web design project. To accelerate the creation of the site, you need to improve internal efficiencies, for example through tools and processes that remove dependency on developers, so that marketers can make updates to the site independently, using simple collaboration tools.
The GDD methodology also includes the use of frequent “ Sprint Workshops ”, short meetings, focused on solving a problem through brainstorming, design, prototyping, and testing. “Sprint Workshops” help you denmark whatsapp resource make the most of the collective knowledge of the team and generate the best possible ideas to produce a high-quality prototype of the site in record time.
With your website now live and active, and starting to collect data from your users (analytics), you need to start analyzing this data to identify the highest impact actions that can improve your visibility and attractiveness , and apply them to your site using the classic iterative method: Plan , Build , Learn , and Transfer .
Plan
In the strategic planning phase of the cycle (Plan), the most important elements to be implemented (or optimized) to achieve the objectives set are defined. Since there are many areas you can work on (layout, new pages, optimization of existing ones), it is difficult to determine where to best focus your time. To solve this problem, frameworks are used to help you not waste time and channel your energies, to establish clear objectives with stakeholders or customers on exactly what you should or should not work on and why.
Build
With a clear idea of the priority elements to implement, you can move on to the second step of the process: Build . Through “Sprint Workshops” with a cross-functional team you can carry out high-impact activities. Like a sports team, your team will synchronize schedules and meetings to develop the areas to work on. In addition to creating the planned elements, the team will also have to predict the impact that each one will have, and validate or cancel the original hypothesis through tests.
Continuous Improvement
-
- Posts: 8
- Joined: Tue Jan 07, 2025 4:38 am