What is Native Advertising?
Native Advertising is, in French, native online advertising. Its format is adapted to the media browsed by the Internet user. It can be compared to the classic advertorial in paper magazines. By being less intrusive than other online formats, this advertising seeks a higher click rate for the advertiser.
– Targeting, relevance and quality , thanks to messages integrated into the context of the media, and in line with the advertiser’s brand content.
– Branding : work on the notoriety or visibility of your company through more developed content than on a banner.
– Performance and engagement : Click-through rates are much better than on other display formats. The formats offered reassure and engage target audiences more.
Native Advertising, advice from Wedig experts
Effectively include Native Advertising
On the one hand, Internet users are becoming resistant to hong kong phone data Display advertising, which explains the popularity of ad blockers. Advertisers are interested in new media that can replace it. On the other hand, the media are looking for new sources of funding. The Wedig consulting agency offers the Native Advertising solution, provided that these ten commandments are scrupulously respected:
Notify Internet users that the content is advertising
The International Advertising Bureau (IAB) sets strict guidelines as the global regulatory authority. The mentions therefore have an obligation of transparency so as not to mislead the public. Wedig is therefore vigilant to ensure that the terms chosen clearly indicate that the content is sponsored. The same goes for the warning message, large and readable enough to differentiate itself from editorial content.
Speak honestly in your native ads
The description of the products must not lie or hide their weaknesses, including when comparing them with other brands.
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