No longer above or below the line
Screenshot 2013-04-21 at 21.53.46Then it's Bram Jonkheer's turn to speak, who on behalf of research agency Blauw announces which companies currently have the most enthusiasm among their customers. He predicts that we will hear a lot of positive news about these companies in the coming years, because they have many super promoters and know how to mobilize them well.
Interesting is Jonkheer's vision, who says that marketing will no longer be about 'above the line' and 'below the line' communication. The most important place will be 'between the line', the place where your enthusiastic customers spontaneously talk about you (for example on social media) without you having any control over it yourself. That is precisely why it is important to know your super promoters well, because they will determine the reputation of your company in the outside world. Companies that do well in this area in the Netherlands and go home with a super promoter award are: Toyota, the Cancer Society, ASN Bank, uae phone data Coca Cola, ANWB, Lidl and Ziggo.
Marlou van Campen, social media manager of the WNF, says that they have a large group of enthusiastic volunteers, who are closely followed via social media. The supporters are asked via simple surveys. People who recommend the WNF are then asked for their personal data and whether they want to be more involved. Through these types of surveys, the WNF saw that many of its fans have the same hobbies, such as traveling, photography and skating. Subsequently, contact was made with online communities in this area, such as zoom.nl for photographers and waarbenjij.nu for travelers.
- Board index
- All times are UTC
- Delete cookies
- Contact us