The Next Web Google

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further. In addition, you can of course add each other to LinkedIn, so that you can stay informed of the progress after the event.

A number of starting entrepreneurs were also interviewed on The Next Web by Fast Moving Targets. A fantastic opportunity to bring your product to the attention even more.

Become the authority
It is very difficult to stand out from the crowd at an event with so many thought leaders . I also found it very difficult to keep up with everything. Important information was shared via email, Facebook (group and event page), Google+ and Twitter . The latter was used the most by visitors during the event to exchange experiences and photos (search #TNW2013 ). If you are not careful, you will be switching between apps and browsers just to keep up.

A missed opportunity for this type of event, in my opinion, is the creation of one (communication) channel in which all content is made available to the (paying) visitor. A good-old mashup. The event website was not updated during the event, but could of course have had a central function. For an innovative organization like The Next Web, this sweden phone data should be a piece of cake . You could also offer a good network function via the website.

Value for money?
Is The Next Web worth your time and money as a starting entrepreneur? As far as I'm concerned, yes. But the organization of The Next Web could still dot the i's and cross the t's for the next edition. In particular, the online networking function could be better facilitated. In addition, it would be good to stimulate offline networking a bit more by really bringing people together at the event. Finally, one central location should be created where all content (from the organization and visitors) is made accessible. Then you still have the chance to enjoy all the inspiration a bit longer afterwards.

In terms of content, the event is of an extremely high quality. If you want to be fully up to date with the latest trends and developments in the industry in one or two days, then you simply cannot miss the next edition of the event.

For an impression, you can consult the visual storyboard of day 2 that Bibi de Veth made for Frankwatching.