The point is that your ad stands out from the other ads. For example, ask a question in the headline of the ad. Also play with the question to the search query and answer the question in the ad text.
Ask a Question Adwords Advertisement Text
What are the most important USPs of your product or service? Make a list of the most important points why someone should buy from you and test these USPs in your advertising texts. Think of free shipping, delivery times, experience, size of stock etc. Below you can see how Beslist.nl applies this.
Beslist.nl-Usps-Advertisement textAlso look at sri lanka phone data which USPs the competitor is highlighting. Does the competitor have a faster delivery time? Then play on free returns or a money-back guarantee.
3. Refer to customer reviews
Many visitors value customer reviews when choosing a provider. Google introduced the seller ratings as an additional extension to your advertisement. But it is of course also possible to refer to customer reviews in your advertisement text. A good way to show that customers are satisfied and give a high rating for your product or service.
Customer Review-Advertisement Text
4. Use all available space vs. little space
An ad line of an AdWords ad text may contain a maximum of 35 characters. Try out what works better: making optimal use of the available characters or using as few characters as possible under the motto 'less is more'.
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