LinkedIn popularist, followed by Twitter
The fact that Facebook is also becoming increasingly popular for business purposes is evident from the fact that more than half of the respondents indicate that they also use this medium for business purposes. The list of 'business' social media is – not surprisingly – headed by LinkedIn, followed by Twitter. YouTube and Google+ end up behind Facebook and Slideshare is the last. When we look at the way in which social media are used, we see that networking, following current affairs and obtaining professional information are important drivers .
type of content
A common way to generate leads is to offer content in exchange for personal data. This data is then used to contact the person in question. But which form of content appeals most? Videos and blogs stand head and shoulders above the rest, followed by references and white papers. Brochures are the least interesting according to respondents.
The business social media user prefers to consume content via LinkedIn, followed by Twitter, Facebook and YouTube. SlideShare is preferred over Google+ when it comes to consuming business paraguay phone data content. I also looked at the influence of social media on a business purchasing decision. This influence appears to be small. It should be noted that the subconscious of the business decision maker was not investigated here. Generating leads is therefore not considered a purchasing decision.
The research has shown that social media can indeed be used to generate leads in the B2B market. I will explain how this can be done, using a few tips and practical tools.
Tips & practical tools
An organization must want to share information that meets the needs of its target group. In addition, followers must be triggered, convert and share content within their network.
Commercial messages often less effective.
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