How can gyms successfully communicate

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After two months of closure due to the Covid-19 epidemic, some gyms can finally reopen their doors depending on the region. This is good news for the 59% of French people who exercised during the lockdown according to Ifop. Indeed, the number of online classes has exploded and 72% want to return to the gym after the lockdown according to a study by Happodemics. Depending on the region, gyms will therefore be able to reopen with a strict health protocol to protect members and their staff.

All the information is available in the guide published by the Ministry of Sports : Small group classes with defined spaces Disinfection of machines and equipment. Hydroalcoholic gel at the entrance to the room Installation of protective plexiglass at reception Frequent cleaning of common areas Distance of 1 meter between two members. One in two changing rooms condemned Wearing masks or visors for sports coaches and staff. Therefore, gyms must therefore follow the protocols while ensuring that their members feel safe and satisfied enough to return to the gyms. How can gyms communicate about their protocol?

The success of this approach depends on effective, clear and appropriate communication. We have created an infographic to help you communicate the main safety measures when reopening your gym or fitness center. Also vietnam telegram database consider using SMS Marketing and commercial or transactional SMS. During the closure, we focused on distributing our menus in order to generate Click and Collect orders ,” explains Sylvie Funfrock, manager of the establishment Le Bistronome. The restaurant used the SMS Landing Page service developed by SMSEnvoi to create its own web page to present its menu and distribute it by SMS. “ The SMS Landing Page is the latest communication tool developed by our teams.

It allows our customers to personalize their SMS campaigns and increases click and conversion rates ,” explains Thomas de La Forest Divonne. Each week, the restaurant sends 600 SMS messages, allowing it to generate 30 weekly orders. In addition to its high coverage rate, SMS is also a proximity tool that facilitates customer relations. “Our customers do not hesitate to respond by SMS to ask us questions and place orders. The interaction is fluid and works well ,” says Sylvie Funfrock.